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20 ways to increase your visibility in 2021
There is no doubt that the Covid crisis of last year (and that’s still with us in 2021) has impacted the way we do business in many ways. Some of these changes have definitely had a positive impact on how we work – for example, our ability to take up new technology...

Breast Cancer Awareness Month – My Story
Today marks the last day of breast cancer awareness month on the 2020 calendar, and if you aren't already aware of the stats, let me enlighten you with a few numbers...Breast Cancer is the most common cancer affecting Australian women, and by the end of 2020...

Meet entrepreneur, speaker and philanthropist Megan Jaworski
Tell us about your business – what do you do, who are your clients, and why do they choose you? My business is my name – Megan Jaworski. I help women breakthrough fear, to be be bold and back themselves in business and life. Many women feel fearful when starting and...

Are you a well kept secret?
Earlier this week the wonderful Holly Cardamone from Blue51 Communications, my favourite Word Nerd, presented a fantastic masterclass to the members of my Shine community. Aptly titled “What’s your Story?”, she shared tips and tricks (of which she had a tonne) for...

Meet Julie from sustainable knitwear brand flocci
Tell us about your business - what do you do, who are your clients, and why do they choose you? I hand make sustainable knitwear. The brand has been built with a passion to look after our planet, with a passion to help people understand the processes involved in...

How to DIY your visual brand
In my last blog, 'Does Your Instagram Feed Need to be Pretty', I talked about how creating a cohesive, visually pleasing look to your instagram feed can benefit your business. Not only does it give you a unique look that no one else has, it also gives others a great...

Does your instagram feed need to be pretty?
This month in my new membership community, we've been talking a lot about colour and how it can be used in branding - how it can send a message, create an emotion, and make people stop and notice you. With social media we have a huge opportunity to create an impact...

Is your website doing these 3 things for you?
This week in my new membership group we've been talking about all things personal styling and colour! Nicole Vine ran a fantastic Masterclass on how our clothing (our visual voice) sends a message to others, which is why we need to be intentional about what it's...

The Ripple Effect we all Need Right Now
With all the changes happening at the moment - particularly in Victoria, the 'state of disaster' - you would be completely normal to feel all over the place at the moment. Whether you're still able to work, or stuck at home, there's no doubt we are all feeling...

Meet Sarah + Sheree from The Cullin Interiors
Tell us about your business - what do you do, who are your clients, and why do they choose you? The Cullin Interiors is co-founded by powerhouse duo Sarah McMillan & Sheree Cullin. We’re a multifaceted interior design & style hub located in Somerville,...

Look Before You Leap
Often, clients tell me they’ve put off their shoot for quite some time, waiting to feel ‘ready’. My advice? Book now, then get ready! Booking a shoot with plenty of prep time means you have space to get clear on what you’d like to achieve at your session. That could...

Meet Wendy Cole from iMastery
Tell us about your business – what do you do, who are your clients, and why do they choose to work with you? I’m Wendy, the founder of iMastery – a boutique training consultancy that designs and facilitates leadership and productivity training programs for busy...

Are you putting off being ‘the face’ of your business?
How do you feel about visibility? I’m asking because so many of my clients put off being ‘the face’ of their business for a long time, and for a variety of what can seem like really valid reasons… - They’ve been busy investing in other areas of their business...

Why your community should be a central focus in your business
At the start of the year I listened to a fantastic podcast episode with James Wedmore on predictions and trends for 2020. In it James and his guests talked about how each year the barrier for entry to business is getting so much easier, but the flipside is the ability...

Meet Vanessa Medling from Inspiring Success
Tell us about your business - what do you do, who are your clients, and why do they choose you? I’m Vanessa, leadership coach and consultant. I work with leaders in business to bring out the best in themselves and others through shifting their mindset and shifting...

Tea with the Queen
I'm guessing that we're all consuming more than our usual share of podcasts at the moment, and I've got one for you to add to your list. Extraordinary business coach Emma McQueen has just launched Tea with the Queen (and she does love her tea!), and in her episodes...

Meet Claire Gorman of CG Hairdressing
Tell us about your business - what do you do, who are your clients, and why do they choose you? My business is called CG Hairdressing. I'm a hair and colour image consultant and I run my business from my salon in Mt. Eliza. My clients are women who understand the...

Four ways to react and act to the impact of the Corona Virus on your busines
How are you all going ? In light of events around the Corona Virus ramping up over the weekend I can only assume that, like me, you're all now feeling the impact in one way or another. Whilst I felt relatively untouched on Thursday, this morning is another story, with...

Brand Photography for VirtualStaff365
VirtualStaff365 is an outsourcing company based in Melbourne, with virtual staff working from their homes in the Philippines and South Africa. Having experienced the problem of running a business around the clock and working all hours, Neville Samuels explored the...

6 Great Smartphone Photography Tips to Nail your Holiday Snaps
Taking photos with your smartphone camera is fun, and has SO many advantages. You have your phone with you most of the time so can snap a quick shot whenever you’re inspired. And, with easy editing apps you can upload to social media in an instant. But how happy are...

A Powerful Brand Refresh…
A new brand and website need new images – no argument! That’s what Chris Power, of Power Projects, wanted when she contacted me to book a branding photoshoot with her and business partner, Warren Smith. Their zone of genius: improving the effectiveness of workplaces,...

An EOFY offer to invest in your brand…
END OF FINANCIAL YEAR BRANDING SPECIAL! Tell me if you answer YES to any of the following: you feel like your current images don't reflect you or your brand you have had photos on your wish list for months you keep putting off a shoot because you don't know what you...

How to Achieve Amazing Event Images
Emma McQueen helps women thrive. She does this with skill, knowledge, experience, humour, passion and incredible support. She's one of those women whose energy you feel the moment they walk into a room. And the results for women that work with her are tangible. When...

Michelle Wordsworth at The Summer House, Torquay
Michelle Wordsworth helps reignite passion and inspiration within people to manifest their dreams into reality; to overcome blocks and procrastination by shifting their mindset and language so they feel empowered and know they can create the change they deeply desire....

The Summer House, Torquay
A few weeks ago I had the incredible opportunity to photograph a personal branding session at The Summer House in Torquay. Owner Debbie Fowler painstakingly restored this homestead, and after a couple of years finally fulfilled her dream of a beautiful retreat space...

Personal Branding for Louise Hvala
On International Women's Day it seems fitting to be giving a shout out to Louise Hvala who I had the absolute pleasure of photographing recently. Louise is helping lead the legal profession into the future with her creation Alifery, an online platform that connects...
How are you showing up online?
A huge thanks to John who volunteered for this 'before and after' in the studio recently. As soon as he walked in the door for his headshot session I couldn't help but think that these photos would be great to use as an example of why it's important to show up online...
Branding Photography for The Ascension Group
A few images from a branding photo shoot last year with Melissa Lewis, Founder of The Ascension Group. Melissa was amazing to work with and had incredible energy in front of the camera - not surprising when you know what she does for a living. Melissa's business, The...
Branding Photography for Ergomotion
Some shots from a branding photo shoot last year for Ergomotion - the maker of Australia's best standing desks! Ergomotion are rebranding with the help and guidance of Confetti Design. And Ergomotion's owner, Guy - pictured here - knew that including images of the...
Personal Branding Video for Sam Says
A Personal Branding Video created for the gorgeous, lovely and super talented Sam McFarlane from Sam Says... Sam...
Personal Branding for JDA Architects
Images from a recent Personal Branding session with Harriet Lammin, director of JDA Architects in Brighton. Whilst JDA isn't a brand that requires Harriet to promote herself personally, she recognised the importance of conveying the face behind the business across...
How to create a personal brand website
I recently spoke to Meirav Dulberg of Webby Web Design, who asked me to share three tips on what you need to consider when creating images for a personal brand website. This is what they were: 1 - Know WHO your audience is and the message you want to send through...
How to Elevate Your Brand Message and Attract Better Clients with Photography
As a branding photographer, one of the things I enjoy most about my work is hearing the stories of the incredibly talented, passionate and driven women I meet on a daily basis. When I meet these women they’ve often seen the results achieved from the photos of a friend...
Social Media Essentials and Smart Phone Photography Workshop
Ready to take your social content & imagery from a little drab to super fab? Feeling a little overwhelmed by social media? Not sure what or when to post? Envious of all those amazing product shots and flattering people pics? Everyone starts somewhere and often...
Beautiful You Melbourne Inspiration Day 2018
Last Friday I got to capture another beautiful inspiration day in Melbourne for the Beautiful You Coaching Academy. These events are always such an exciting day to be part of. And even though I’m just the gal behind the camera, the spirit of the days always rub off on...
Too often the world takes good people too soon
I was absolutely devastated to learn earlier this month that Nicole Lanyon - an incredible women - finally lost her battle with cancer. Nic was a shining light. I met her in 2014 just as I was starting down the path of creating personal branding images for women. I...
Celebrating Mums in Business
In May I was thrilled to exhibit at the National Business Brilliance Conference hosted by Motivating Mums in Melbourne. The conference was created to recognise and celebrate amazing women in business (who also mange to fulfill the role of amazing mum) - by way of...
Book Launch for The Digital Utility
I couldn't be happier with the feedback from my client Wayne Pales following photography for his recent book launch. And I'm thrilled he now has some great images to promote the launch of his new book 'The Digital Utility'. If you're selling any kind of product or...
Happy International Women’s Day!
Happy International Women's Day! If you follow me it's no secret that I LOVE my job - I'm blessed that my work brings such a diversity of people and places in front of my camera. And at the heart of it all is my passion for capturing women and celebrating who they...
Exchanger Breakfast with The Digital Picnic
I have to admit that sharing bits and pieces of my personal life online is something I really struggle with. Finding the right words, the time to write them, and the courage to hit the publish button are three things that always hold me back.⠀ ⠀ But last week I...
LEVEL UP THIS MARCH IN MELBOURNE WITH MISS COLLECTIVE
After their first successful full day conference in 2017, Miss Collective are back with their inaugural Level Up Conference this March. And I'm so excited to announce that I am both a sponsor and the chosen photographer for this year's event! Born out of a drive to...
Photography + Video = the KILLER combination for your business!
Is it time to take your branding to the next level? There is no doubt about it, if there was one message that stood out in 2017 it’s that we all need to be creating video content to share with our audience. It’s the newest, the best and the most versatile tool you can...
Portraits of Inspiration Book Launch
What a week! After photographing inspirational women for almost a year, on Wednesday night I finally got to celebrate the launch of Portraits of Inspiration - a book project that has raised $5000 for Fitted For Work - and we will continue to raise more through book...
Branding Images for Wave Creative
A few images from a recent branding photo session with Wave Creative. Liza is a digital marketing expert who works with small to medium businesses, developing websites and lead generation strategies that convert, so you can make the most out of your online presence....
Dreams for Breakfast
As a Melbourne girl it's not everyday you get to do a shoot in Paris, let alone a Paris street as pretty as this one - the gorgeous Rue Cremiuex. But in July whilst working in Paris I got to do just that 🙂 These images are from my branding session with the gorgeous...
Paris branding session with ‘Quiet Explorer’ Daniela Domenicali
Some images from one of the personal branding sessions I photographed on my recent trip to Paris... Daniela likes to think of herself as a 'Quiet Explorer'. She loves looking for small adventures in everyday life, and she wants to help other women find them. In her...
Beautiful You Coaching Academy Paris Inspiration Day
Every now and then amazing opportunities come along that you just can't say no to, and working in Paris with the Beautiful You Coaching Academy (BYCA) definitely fell into that category. I've just arrived home after a magical week there not only photographing this...
Personal Branding for Health Designer Carolyn Revell
Carolyn is a health designer who cultivates clarity, energy and vitality into the lives of people who are burnt-out and stressed. Basically, she has a HUGE market to work with 🙂 She approached me recently needing some new images urgently for a website redesign, so...
Casetta Living – Personal Branding
Introducing Lorella from Casetta Living. She came to the studio well prepared with outfits, accessories and homewares galore. With so many options to play with I could tell her branding session was going to be fun! As you may have guessed, Casetta Living is a...
Branding photos with Denise Mooney
Some of my favourite images from a recent session with the lovely Denise Mooney. Denise is a career coach based in Melbourne. In her words... "I specialise in helping women develop the confidence they need to succeed while creating and implementing a career plan...
BYCA Awards Dinner 2017
A few images from the 2017 Beautiful You Coaching Academy Awards Dinner. Such a fun night with a gorgeous crowd to match, and I'm always inspired to hear about the amazing achievements these women are doing in their respective coaching fields...
December ‘Inspired Coach’ Cover
I'm beyond excited to say I have played a part in the COVER (wow, yes a cover!) of the December edition of Inspired Coach Mag! *Insert happy dance!* The cover features a photo taken by myself in December last year, which has been creatively illustrated by the very...
Beautiful You Inspiration Day – San Francisco
Back in April I had the amazing opportunity to travel to Bali and photograph an event for the Beautiful You Coaching Academy, as well as a number of branding shoots for their coaches and trainees. It was an unbelievable experience; both exciting and challenging...
Personal Styling Masterclass with Felicity Watson
On Saturday 8th October, Felicity Watson joined me at my studio to host a workshop on Personal Styling. What an amazing afternoon was had by all. Felicity brought so much valuable content that notes were being scribbled and conversations were being ignited right from...
Personal Styling Masterclass with Felicity Watson
Do you lack confidence with your personal style and presentation? Own a wardrobe full of clothes but still have nothing to wear? Feel unsure of how to enhance your best features (or don’t even know what they are)? Wear a lot of black? Sometimes feel invisible? But...
Corporate Headshots with impact!
When guys come in for corporate headshots I ask them to bring a few suit options, including a shirt and tie combo with colour or a bold pattern that will make an impact. It makes such a difference! And if you can make an impact in your photos, people will be more...
Makeup Masterclass with Le Belle Allure Makeup & Beauty
Do you feel like a novice when applying your makeup? Would you love to learn the tips and tricks used by professional artists? Do you want to know what works and what doesn't, the best products for your age and your skin, the right way to colour match foundation, and...
Grow Profit Exit book launch
Last night I had the opportunity to attend and speak at the book launch of 'Grow Profit Exit'. Written by Katrina Aarsman, Grow Profit Exit tells the story of how she created a successful bookkeeping business, to the point where she could then sell it and transition...
Tips on Networking
With two kids and a business to run I don't get much time to network, but in December 2014 I discovered Business in Heels' bayside branch in Brighton and it's been on my calendar ever since. It fits into my schedule nicely as it's only once a month on a Wednesday...
Want to get confident with your camera?
Would you love to get more out of your DSLR camera? Are you unsure about which setting is right or scared by all the buttons and dials? Do you just shoot on auto but wish you could use your DSLR to its full potential? Are you taking a great picture but not able...
Boost Your Brand Management Skills
I'm very excited to be speaking to members of Meetings & Events Australia next Wednesday at the Exhibition Centre at South Wharf. I'll be presenting along with Johannah Barton from Confetti Design and Mary-Jane Devine from Fusion Marketing. Together we'll be...
The Beautiful You Coaching Academy Inspiration Day in Bali (in other words, the work trip of a lifetime!)
It's hard to believe that it's almost 2 months since I was on the work trip of a lifetime, photographing the Beautiful You Coaching Academy Inspiration Day in Bali. When it comes to event photography, this job really was the cat's pyjamas! It's not often you get to...
Headshot Before and After
I know that one of the barriers to having headshots taken can be the thought that you won't look good in your photos. I hear so often from my clients (make that pretty much all of them) that they don't like photos of themselves, and of course that makes them feel...
Capturing Childhood Impressions
LOOKING FOR GIRLS AND BOYS 4-8 YEARS I am currently looking for subjects to photograph for my new style of photography. Can you help? If yes then I'd love to hear from you! Please email me with your name and a contact number, at hello@fimimsphotography.com.au. Fi x
How to get free marketing for your events
One of the most popular ways for businesses to take themselves to the next level is by offering live workshops, retreats and masterminds. My lovely friend, Jade MacKenzie from Eventhead, is sharing her wealth of knowledge on planning, creating and hosting ‘sell out’...
Corporate Headshot Promo
Are you in need of a great profile photo to use on LinkedIn, Facebook or a website? Would you love to have an image that you are proud of, that will make people want to work with you? Until June 15th come into the studio and we will take some amazing images that are...
Three Generation Mother and Daughter Album
A beautiful three generational mother and daughter photo shoot that recently went a client, along with some beautiful framed wall prints and other products. Photos are the best memories you can give your child. Ever.
May is Mother’s Month
Here at the studio it is all about mums for the month of May! Our mums typically hide in the background, working tirelessly to make everything happen and to ensure everyone is happy. Their focus is on anyone but themselves, but May being the month of Mother's Day,...
2016 MOTHER’S DAY GIFT PACKS
It’s that time of the year. Just around the corner is that one day when mums all around Australia get to put up their feet and be celebrated by family and loved ones. Have you thought about how you are going to make your mum feel pampered this year? Well here at Fi...
Highlights from our Easter camping expedition
School holidays are over again! Did you get away or stay home? Or a little of both? As a working mum I'm sure I'm not alone when I say they are often a mix of pleasure and pain - it's SO good to have some family time, but keeping a full time business running smoothly...
I don’t have space for wall prints
"I don't have any space left on the wall for prints". This is a fairly regular comment I get from clients, and my response is that if you want to put something on the wall, you can always find space! Earlier this year I visited the home of close family friends and...
Beautiful three generation studio shoot
Some precious family photos taken during one of my three generational mother and daughter photo shoots last year. Those of us with kids know all too well how quickly they make the years go. If you haven't had a family session but know it's been at the back of your...
The Beautiful You Coaching Academy Awards Dinner 2016
A sneak peek into the Beautiful You Coaching Academy Awards Dinner last Friday night. The Beautiful You Coaching Academy is known for it's heart-centred training, and everything else it does involves plenty of heart too. Their inaugural awards dinner was no...
Studio Branding Photography for Popcorn Blue
Some shots from a gorgeous branding session in the studio last week with Sarah Hardy from Popcorn Blue. Sarah is a talented illustrator who creates the most beautiful, whimsical art. It fuels the imagination and brings joy to both kids and adults! Sarah had been...
Happy International Women’s Day
If there's one thing I've learnt in over 10 years running my own business, it's that it is bloody tough. Even if you are passionate about what you do, there are always good days AND bad days. Days when you question yourself and every decision you make. Should I be...
Using products to share memories and celebrate lives
Some highlights from a stunning newborn album that recently went to its new home. Precious memories from such a special time that these parents will be able to cherish for years and years to come! I have this beautiful vision in my mind that one day, when little Liam...
CALLING ALL PRINCESSES!
March is Princess Portrait Month! Whether your princess is into tiaras or tulle skirts, flowers or frocks, bring them into our St Kilda studio and we will give them a fun, magical experience! Just $25 for a Princess Photography Mini Session and Keepsake print. Monday...
Cutest brothers ever!
It was so lovely photographing this family for the second time - but meeting their gorgeous number two boy for the first time! Watching his big brother look after him and cuddle up to him during the session made me melt. I think he's going to be well looked after by...
Family session in the St Kilda gardens
As many of you may already know, the St Kilda Botanic Gardens is close by to my studio and one of my favourite family shoot locations. There are so many little spots and corners to use for photographs; whether it's crowded or quiet, raining or full sun, I am always...
FABULOUS FEB HEADSHOT MINI SESSIONS
This month update that headshot to a new, Fabulous you! Let Fi Mims Photography revive your image for the year ahead. Book a studio session Monday to Friday between 10am and 2pm for just $95 (normally $185). Includes a 15 min shoot and 5 retouched images that will...
Melbourne Engagement Session
Some images from a lovely engagement session last year.
Family beach session
Some lovely family shots from a beach session I photographed late last year. It's such a great time of year for beach photos. You can take advantage of the warmer weather and those beautiful pastel skies that look stunning in photos are much more common!
Fi Mims Photography featured in EH Mag
Happy Monday everyone! I'm SO excited to be kicking off my week with a feature in Event Head's EH Mag, where I talk all things related to event photography! Click on the link below to have a read, and while you're there make sure you check out some of the other great...
Testimonial from M2K Communications
A selection of headshots I photographed for the team at M2K Communications in December, including some lovely feedback I received from the Managing Director Stephanie Ryan. A big thanks also to Zoe O'Meara for the fantastic job she did on everyone's makeup. "Taking on...
+61 407 366 801 | hello@fimimsphotography.com.au